Your Ops Guy
024 - 19. A Byte's Intelligence
Part III-H: The Algorithm (continued) As complex as the Facebook algorithm is, it really does not require too much over-thought....
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023 - 18. A Byte's Paradox
Part III-F: The Algorithm (continued) Have you ever been in a quick sand situation...ya know...where the more you struggle to get out,...
Your Ops Guy
022 - 17. A Byte's Attention
Part III-E: The Algorithm (continued) On the previous post we took some time to explain the fuel that runs the Facebook algorithm and...
Your Ops Guy
021 - 16. A Byte's Fuel
Part III-D: The Algorithm (continued) Our good buddy Max is now live and visible in the Facebook / Internet matrix. On the previous post,...
Your Ops Guy
020 - 15. A Byte's Priority Level
Part III-C: The Algorithm (continued) Picking up right where we left off on the previous post...Max (name given to our data byte) is born...
Your Ops Guy
019 - 14. A Byte's Life
Part III-B: The Algorithm (continued) For the next few segments of this series we will take a journey through the Facebook machine as a...
Your Ops Guy
018 - 13. Processing the Processing Power
Part III-A: The Algorithm In the previous 12 posts of this series, we've discussed the Facebook platform from 2 perspectives...the user...
Your Ops Guy
017 - 12. Go Time!
Part II-I: The Business (finale) While there are several hundred ways to describe and further describe the business end of Facebook,...
Your Ops Guy
016 - 11. The Ad Creative
Part II-H: The Business (continued) As we near the end of Part II of this series, we begin our discussion on the Ad Creative step. In the...
Your Ops Guy
015 - 10. Content Isn't King...It's the Kingdom
Part II-G: The Business (continued) Nine posts into this series on Facebook, and we have yet to even talk about content. What good is any...
Your Ops Guy
014 - 9. (Ad)Set 'em Up & Knock 'em Down
Part II-F: The Business (continued) If you've been following this entire Facebook series (8 previous posts), I'm sure by now you are...
Your Ops Guy
013. - 8. Ad Set Variables
Part II-E: The Business (continued) To this point, we have discussed how Facebook gathers information from users, jumbles that data...
Your Ops Guy
012. - 7. Conversion Campaign Objective
Part II-D: The Business (continued) We've reached the 3rd branch of Facebook campaign objectives...and quite possibly the most overused,...
Your Ops Guy
011 - 6. Consideration Campaign Objective
Part II-C: The Business (continued) Today's post has quite a bit of content to cover...so rather than building up some fluffy...
Your Ops Guy
010 - 5. Awareness Campaign Objective
Part II-B: The Business (continued) Picking up right where we left off on the previous post let's keep discussing the campaign types...
Your Ops Guy
009 - 4. Facebook, Inc.
Welcome to the other side of the pillow! If you haven't read the first three pieces of this series, I strongly encourage you to stop now...
Your Ops Guy
008 - 3. 'Type' the Good with The Bad
Part I-C: The User (finale) In the first two posts of this section, the user, we discussed how every new user that joins a Facebook...
Your Ops Guy
007 - 2. What Feeds an Algorithm...Your Data!
Part 1-B: The User (continued) Picking up where we left off on the pervious post, "The 'Blue Pill' Known as Facebook", we continue to...
Your Ops Guy
006 - 1. The 'Blue Pill' Known as Facebook
Buckle up for this one...we're about to take a trip down one hell-of-a rabbit hole! In this several-piece series on Facebook, we will...
Your Ops Guy
005 - "Building a website without SEO is like building a road without direction."
If you were given the keys to a time machine and told you are able to return to the past and become the founder of one of the tech giants...